Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence

Trolling is a form of consumer misbehavior that involves deliberate, deceptive, and mischievous attempts to provoke reactions from other online users. This research draws on actor-network theory to explore the assemblages of human and non-human entities that allow and perpetuate online trolling beha...

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Veröffentlicht in:	Journal of interactive marketing 2022-02, Vol.57 (1), p.90-114
Hauptverfasser:	Golf-Papez, Maja, Veer, Ekant
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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