Evaluation of Computer Simulations for Teaching Apparel Merchandising Concepts

Evaluation of Computer Simulations for Teaching Apparel Merchandising Concepts

The goal of the research was to develop and evaluate computer simulations for teaching apparel merchandising concepts. Topics were identified in consultation with retailers. The researcher examined the effects of teaching method (com puter simulation vs. case study) and course (Profitable Merchandis...

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Veröffentlicht in:Home Economics Research Journal 1988-03, Vol.16 (3), p.173-182
Hauptverfasser: Jolly, Laura D., Sisler, Grovalynn
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container_title Home Economics Research Journal
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creator Jolly, Laura D.
Sisler, Grovalynn
description The goal of the research was to develop and evaluate computer simulations for teaching apparel merchandising concepts. Topics were identified in consultation with retailers. The researcher examined the effects of teaching method (com puter simulation vs. case study) and course (Profitable Merchandising Analysis and Retailing Management) on cognitive learning and attitude. Two experiments using a 2 × 2 factorial design were conducted with students (N= 73, N= 50) at a major south central university. Results of the study indicated that students did not differ significantly (p < 0.05) in cognitive learning based on teaching method, but attitudes varied according to the topic covered.
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source Wiley Online Library Journals Frontfile Complete; Alma/SFX Local Collection
title Evaluation of Computer Simulations for Teaching Apparel Merchandising Concepts
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