Merging Advertising and PR: Integrated Marketing Communications

Identifies and compares the perceived educational needs of advertising and public relations practitioners. Explores differences between practitioners in small versus large markets, and assesses practitioners' beliefs about integrated marketing communications (the merger of advertising and publi...

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Bibliographische Detailangaben

Veröffentlicht in:	The Journalism educator 1994-06, Vol.49 (2), p.52-63
Hauptverfasser:	Rose, Patricia B., Miller, Debra A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Communication Research Continuing Education Educational Research Higher Education National Surveys Public Relations
Online-Zugang:	Volltext
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