It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

Live-streaming e-commerce has gained tremendous success as a new form of business model over the past few years. Nevertheless, there has been scarce research examining the effect of exogenous stimulus-driven factors (i.e., social cues such as promotion coupons) on the profit of the live-streaming pl...

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Veröffentlicht in:	Production and operations management 2024-02
Hauptverfasser:	Huang, Wenpo, Jiang, Wei, Luo, Xinggang, Mei, Xiaowei, Wei, Lai
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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