Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

The article aims to provide a comprehensive examination of the extant literature on online hedonic consumers’ privacy. Further, the authors attempt to identify a gap in online hedonic consumer behaviour focusing on their privacy. The authors systematically reviewed the extant literature on online he...

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Veröffentlicht in:	Millennial Asia 2023-07
Hauptverfasser:	Ullah, G. M. Shafayet, Kumar, Sameer, Furuoka, Fumitaka
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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