Social Media Conceptualization and Taxonomy: A Lasswellian Framework

‘Social media’ has become a widely used term, and the subject of a growing body of academic research, but with little definitional consensus. The purpose of this article is to answer the question: what are social media? We examined existing scholarly definitions of the term ‘social media’ through a...

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Veröffentlicht in:	Journal of creative communications 2014-07, Vol.9 (2), p.107-126
Hauptverfasser:	Ouirdi, Mariam El, El Ouirdi, Asma, Segers, Jesse, Henderickx, Erik
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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