Growth Strategy of a Contract Automobile Manufacturer in Turkey during the 2008–2009 Financial Crisis
The financial crisis of 2008–2009 was devastating for most of the car manufacturers around the world. Many of them lost their competency and market position in the global car market with unprecedentedly low sales volumes and negative financial performances. However, Tofas, the biggest car manufactur...
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| Veröffentlicht in: | Asian journal of management cases 2017-03, Vol.14 (1), p.49-64 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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