Perceived Service Quality and Customer Satisfaction: A Missing Link in Indian Banking Sector

The purpose of the article is to recognize the moderating effect of customer knowledge on perceived service quality and customer satisfaction through customer value evaluation in the Indian banking sector. This knowledge can considerably streamline the effort banks invest in acquiring the right kind...

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Veröffentlicht in:	Vision (New Delhi, India) India), 2019-03, Vol.23 (1), p.44-55
Hauptverfasser:	Nambiar, Bindu K., Ramanathan, Hareesh N., Rana, Sudhir, Prashar, Sanjeev
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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