Benefit Segmentation of the Korean Female Apparel Market: Importance of Store Attributes
This study identified segments of Korean consumers of female apparel and determined the relative importance of various store attributes. Six hundred and nineteen married women aged 20 to 59, from Seoul completed questionnaires regarding (a) benefits they sought from apparel, (b) importance of attrib...
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| Veröffentlicht in: | Clothing and textiles research journal 2002-09, Vol.20 (4), p.205-214 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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