L’approche historique en marketing et sur la consommation : apports et programmes de recherche

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Veröffentlicht in:	Recherche et applications en marketing 2022-04, Vol.37 (2), p.80-98
Hauptverfasser:	Gorge, Hélène, Galluzzo, Anthony
Format:	Artikel
Sprache:	eng
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title	L’approche historique en marketing et sur la consommation : apports et programmes de recherche
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