Accessibility or Innovation? Store Shopping Trips versus Online Shopping
The increasing penetration of online shopping will have major effects on physical stores. And the question is: In which areas will consumers replace most physical shopping with online shopping? Two apparently competing hypotheses were tested: the diffusion of innovation hypothesis, suggesting openne...
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| Veröffentlicht in: | Transportation research record 2018-12, Vol.2672 (50), p.1-10 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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