Sustainable Marketing: Market-Driving, Not Market-Driven

Sustainability has emerged as a critical macromarketing perspective over the last five decades. Starting with the early concerns in the 1960s about the world’s finite resources that would limit economic growth, sustainability thinking has expanded to encompass societal issues and ecological and envi...

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Veröffentlicht in:	Journal of macromarketing 2021-03, Vol.41 (1), p.150-165
Hauptverfasser:	Sheth, Jagdish N., Parvatiyar, Atul
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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