Success in Pharmaceutical R&D: The Different Strategies of Western and Japanese Companies

Effective strategies and management techniques, especially those relating to investment, are essential for success in research and development (R&D) yet have seldom been studied in the global research-based pharmaceutical industry. For this reason, 50 of the world's leading pharmaceutical c...

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Veröffentlicht in:	Drug information journal 1996, Vol.30 (3), p.821-838
1. Verfasser:	Halliday, Richard Graham
Format:	Artikel
Sprache:	eng
Schlagworte:	Biological and medical sciences General pharmacology Medical sciences Miscellaneous Pharmacology. Drug treatments
Online-Zugang:	Volltext
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