Book Review: Multivariate Analysis in Marketing: Theory and Application
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| Veröffentlicht in: | Journal of marketing 1972, Vol.36 (4), p.112-113 |
|---|---|
| 1. Verfasser: | |
| Format: | Review |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| container_end_page | 113 |
|---|---|
| container_issue | 4 |
| container_start_page | 112 |
| container_title | Journal of marketing |
| container_volume | 36 |
| creator | Rao, Tanniru R. |
| description | |
| doi_str_mv | 10.1177/002224297203600424 |
| format | Review |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1972, Vol.36 (4), p.112-113 |
| issn | 0022-2429 1547-7185 |
| language | eng |
| recordid | cdi_crossref_primary_10_1177_002224297203600424 |
| source | Business Source Complete; JSTOR Archive Collection A-Z Listing; Alma/SFX Local Collection |
| title | Book Review: Multivariate Analysis in Marketing: Theory and Application |
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