The Forum…: Patterns of Food Preferences through Factor Analysis

The fact that preferences for different foods are correlated suggests the existence of underlying psychological dimensions. Studies of soldiers’ food preferences revealed certain basic dimensions of food preference. Some factors consisted of a generalized liking for certain conventional food classes...

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Veröffentlicht in:	Journal of marketing 1959-10, Vol.24 (2), p.68-72
Hauptverfasser:	Pilgrim, Francis J., Kamen, Joseph M.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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