Business-to-Investor Marketing: The Interplay of Costly and Costless Signals

Marketing to investors—especially when seeking funding for startups—is unique, with investors facing extreme uncertainty. This study uses foundational work in marketing, economics, management, finance, and psychology, as well as theories-in-use development with angel and venture capital investors, t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of marketing 2024-12
Hauptverfasser:	Nyilasy, Greg, Yi, Shangwen, Herhausen, Dennis, Ludwig, Stephan, Dahl, Darren W.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!