Understanding Petty Traders’ Use of Honorifics as a Persuasive Tool in Sales

The widespread use of honorifics as a persuasive tool to achieve diverse communicative goals in Ghana has given rise to the necessity to investigate honorific expressions and their influence on sales performance among petty traders in Accra. Using an interpretive method, sampled shoppers and traders...

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Veröffentlicht in:	Journal of Asian and African studies (Leiden) 2024-01
Hauptverfasser:	Nuworsu, Anastasia, Kosiba, John Paul Basewe, Lawer, Richard Ayertey
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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