Understanding Environmental Attitude and Willingness to Pay With an Objective Measure of Attitude Strength

In this study, we adopted a novel objective measure of attitude strength based on observable responses, and empirically tested the role of attitude strength in the relationship between environmental attitude and willingness to pay (WTP) for improving air visibility. We proposed the moderating role o...

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Veröffentlicht in:	Environment and behavior 2021-02, Vol.53 (2), p.119-150
Hauptverfasser:	Qian, Cheng, Yu, Kangkang, Gao, Jian
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Cognitive ability Cognitive closure Demography Environmental attitudes Environmental Sciences & Ecology Environmental Studies Individual differences Life Sciences & Biomedicine Psychology Psychology, Multidisciplinary Science & Technology Social Sciences Strength Translation Value orientations Visibility Willingness to pay
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