Enhancing Recommendation with Search Data in a Causal Learning Manner

Recommender systems are currently widely used in various applications helping people filter information. Existing models always embed the rich information for recommendation, such as items, users, and contexts in real-value vectors, and make predictions based on these vectors. In the view of causal inference, the associations between representation vectors and user feedback are inevitably a mixture of the causal part that describes why a user prefers an item, and the non-causal part that merely reflects the statistical dependencies, for example, the display ranking position and sales promotion. However, most recommender systems assume the user-item interactions are only affected by user preferences, neglecting the striking differences between these two associations. To address this problem, we propose a model-agnostic causal learning framework called IV4Rec+ that can effectively decompose the embedding vectors into these two parts. Moreover, two strategies are proposed to utilize search queries as instrumental variables: IV4Rec+(I) only decomposes the item embeddings, while IV4Rec+(UI) decomposes both user and item embeddings. IV4Rec+ is a model-agnostic design that can be applied to many existing recommender systems, e.g., DIN, NRHUB, and SRGNN. Extensive experiments on three datasets show that IV4Rec+ significantly facilitates the performance of recommender systems and outperforms state-of-the-art frameworks.