FedCTR: Federated Native Ad CTR Prediction with Cross-platform User Behavior Data

Native ad is a popular type of online advertisement that has similar forms with the native content displayed on websites. Native ad click-through rate (CTR) prediction is useful for improving user experience and platform revenue. However, it is challenging due to the lack of explicit user intent, an...

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Veröffentlicht in:	ACM transactions on intelligent systems and technology 2022-06, Vol.13 (4), p.1-19, Article 62
Hauptverfasser:	Wu, Chuhan, Wu, Fangzhao, Lyu, Lingjuan, Huang, Yongfeng, Xie, Xing
Format:	Artikel
Sprache:	eng
Schlagworte:	Information systems Personalization Privacy protections Security and privacy
Online-Zugang:	Volltext
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