What and How long: Prediction of Mobile App Engagement

User engagement is crucial to the long-term success of a mobile app. Several metrics, such as dwell time, have been used for measuring user engagement. However, how to effectively predict user engagement in the context of mobile apps is still an open research question. For example, do the mobile usa...

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Veröffentlicht in:	ACM transactions on information systems 2022-01, Vol.40 (1), p.1-38, Article 8
Hauptverfasser:	Tian, Yuan, Zhou, Ke, Pelleg, Dan
Format:	Artikel
Sprache:	eng
Schlagworte:	Human-centered computing Information systems Mobile information processing systems Ubiquitous and mobile computing systems and tools
Online-Zugang:	Volltext
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