Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases

Sport marketing researchers and practitioners have suggested that sport organizations that effectively engage in social media conversations with fans are likely to influence fan behavior. Few prior studies have empirically examined the relationship between social media engagement and sport product p...

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Veröffentlicht in:	International journal of sport communication 2024-03, Vol.17 (1), p.17-31
Hauptverfasser:	Popp, Nels, Du, James, Shapiro, Stephen L., Simmons, Jason M.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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