How Do Franchisees Assess Franchisor Trustworthiness?
This study investigates the antecedents of franchisees' assessments of franchisor trustworthiness. It combines multiple theoretical perspectives to develop a framework that is empirically tested with survey data from 128 franchisees of a Dutch franchise system. The results show that franchisees...
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| Veröffentlicht in: | Journal of small business management 2019-07, Vol.57 (3), p.845-871 |
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| container_issue | 3 |
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| container_title | Journal of small business management |
| container_volume | 57 |
| creator | Croonen, Evelien P. M. Broekhuizen, Thijs L. J. |
| description | This study investigates the antecedents of franchisees' assessments of franchisor trustworthiness. It combines multiple theoretical perspectives to develop a framework that is empirically tested with survey data from 128 franchisees of a Dutch franchise system. The results show that franchisees' perceptions of a franchisor's fulfillment of its functional duties on proactive and reactive quality assurance and strategic management positively influence franchisees' assessments of franchisor trustworthiness. Moreover, the results show that the impact of the antecedents on franchisees' trustworthiness assessments varies across franchisees: market competition attenuates the influence of strategic management and reactive quality assurance. Unit performance does not moderate the importance of the antecedents. |
| doi_str_mv | 10.1111/jsbm.12327 |
| format | Article |
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| ispartof | Journal of small business management, 2019-07, Vol.57 (3), p.845-871 |
| issn | 0047-2778 1540-627X |
| language | eng |
| recordid | cdi_crossref_primary_10_1111_jsbm_12327 |
| source | EBSCOhost Business Source Complete; Access via Wiley Online Library |
| subjects | Antecedents Credibility Franchisees Quality control Strategic management |
| title | How Do Franchisees Assess Franchisor Trustworthiness? |
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