The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs
In the last decade, two new components have emerged in the innovation literature: the importance of performance indicators and the time perspective. It is assumed that innovation speed is vital in today's competitive, uncertain, and turbulent market environment. Our study offers a review of the...
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| Veröffentlicht in: | Journal of small business management 2016-04, Vol.54 (2), p.750-770 |
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| container_title | Journal of small business management |
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| creator | Moreno-moya, Maria Munuera-aleman, Jose-luis |
| description | In the last decade, two new components have emerged in the innovation literature: the importance of performance indicators and the time perspective. It is assumed that innovation speed is vital in today's competitive, uncertain, and turbulent market environment. Our study offers a review of the different ways in which innovation speed has been conceptualized and measured. Based on the analysis of 159 small and medium-sized enterprises, this study indicates that there is a need to differentiate between development speed and launching speed. The results show the key role of entrepreneurial orientation and innovation speed for . |
| doi_str_mv | 10.1111/jsbm.12170 |
| format | Article |
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| ispartof | Journal of small business management, 2016-04, Vol.54 (2), p.750-770 |
| issn | 0047-2778 1540-627X |
| language | eng |
| recordid | cdi_crossref_primary_10_1111_jsbm_12170 |
| source | Wiley Journals; Business Source Complete |
| subjects | Business metrics Competitive advantage Innovation Innovations Management theory Small & medium sized enterprises-SME Strategic management Studies |
| title | The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs |
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