Willingness-to-Pay for a Nutraceutical-Rich Juice Blend

As human life expectancy increases, the potential for nutraceutical products expands. Economic theory and sensory science were integrated to determine (1) consumer acceptance of potential health statements about a juice blend and (2) the relative satisfaction consumers derived from sensory and nutra...

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Veröffentlicht in:	Journal of sensory studies 2012-10, Vol.27 (5), p.375-383
Hauptverfasser:	Lawless, Lydia J.R., Nayga Jr, Rodolfo M., Akaichi, Faical, Meullenet, Jean-François, Threlfall, Renee T., Howard, Luke R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Biological and medical sciences Food industries Fundamental and applied biological sciences. Psychology General aspects Methods of analysis, processing and quality control, regulation, standards
Online-Zugang:	Volltext
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