The consequences of dishonesty—A mediation‐moderation praxis of greenwashing, tourists' green trust, and word‐of‐mouth: The role of connectedness to nature

The relationship between greenwashing and visitors' green behavior remains an under‐researched topic in the tourism and hospitality literature, despite evidence of the harmful effect of greenwashing on the reputation and competitive advantage of organizations. This study extends attribution the...

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Veröffentlicht in:Business ethics, the environment & responsibility (Print) the environment & responsibility (Print), 2024-03
Hauptverfasser: Pham, Nhat Tan, Huy, Le Van, Phan, Quyen Phu Thi, Phan, Hoang Long, Tuan, Tran Hoang
Format: Artikel
Sprache:eng
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