The Impact of Cross-Functional Joint Involvement Across Product Development Stages: An Exploratory Study

Cross‐functional integration offers numerous, well‐documented benefits for new‐product development (NPD), but it also can carry significant costs. Joint involvement of R&D, manufacturing, and marketing personnel can increase the quality, the manufacturability, and the marketability of the final...

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Veröffentlicht in:	The Journal of product innovation management 1998-07, Vol.15 (4), p.289-303
Hauptverfasser:	Song, X. Michael, Thieme, R. Jeffrey, Xie, Jinhong
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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