Analysis of Viral Advertising Research Hotspots and Trends Based on Bibliometric Methods

With the popularity and development of social media, viral advertising has also gained tremendous development. Viral advertising as a useful promotional strategy can increase the publicity effectiveness of a brand or product. The purpose of this study is to better understand the research and progres...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Studies in media and communication 2024-03, Vol.12 (1), p.206
Hauptverfasser:	Wang, Yujue, Mohamed Salim, Neesa Ameera, Subri, Shafilla, Zhang, Xia
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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