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THE process of economic globalization, while not a uniformly perceived concept, is enticing to companies eager to branch out and expand goods, brands, production, and services beyond domestic borders into targeted foreign arenas. Merging business activities into diverse cultural environments and unf...

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Veröffentlicht in:	IEEE engineering management review 2005, Vol.33 (4), p.106-107
1. Verfasser:	Langford, L.K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Cultural differences Economics Force Global communication Globalization Portals
Online-Zugang:	Volltext bestellen
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