Selected reference sources in polling and survey research methodology, 1971-1996

As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of modern polling began with the use of scientific sampling in the mid-1930s and has progressed vastly beyond the initial tec...

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Veröffentlicht in:	Reference services review 1996-04, Vol.24 (4), p.49-76
1. Verfasser:	Walden, Graham R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Acquisitions Selection aids Surveys
Online-Zugang:	Volltext
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