Origin Information and Retail Sales of Wine

The purpose of this study is to investigate how origin information for wine products influences retail sales. The growing variety of products and the generally singular origin of wine products makes this market particularly sensitive to origin information. The origin of wine is often perceived as an...

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Veröffentlicht in:	International journal of wine business research 1999-03, Vol.11 (3), p.44-57
Hauptverfasser:	Duhan, Dale F, Kiecker, Pamela L, Areni, Charles S, Guerrero, Cari
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Consumer behavior Consumers Decision making Heuristic Influence Information Processing Market positioning Marketing Product lines Region of Origin Retail stores Sales Scanner Data Studies Wine Brands Wines
Online-Zugang:	Volltext
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