WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS

WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS

Presents a case for a written code of ethics and shows how this can be instituted in a company. Discusses implementation, communication and enforcement of a code.

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Bibliographische Detailangaben
Veröffentlicht in:European business review 1992, Vol.92 (2), p.19
Hauptverfasser: Nixon, Judy C., Wiley, Carolyn, West, Judy F.
Format: Artikel
Sprache:eng
Schlagworte:
Business ethics
Codes
Communication
Decision making
Effectiveness
Employees
Enforcement
Ethics
Fines & penalties
Implementations
Marketing
Personnel policies
Professional ethics
Professionals
Recommendations
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Beschreibung
Zusammenfassung:Presents a case for a written code of ethics and shows how this can be instituted in a company. Discusses implementation, communication and enforcement of a code.
ISSN:0955-534X
1758-7107
DOI:10.1108/EUM0000000001895