Catching the long tail: competitive advantage through distribution strategy

Purpose - The purpose of this paper is to examine the demand curve for information on tourism destinations and accommodation. The current study compares the demand curves for this information to trends described by Chris Anderson as the "long tail".Design methodology approach - The current...

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Veröffentlicht in:	Journal of hospitality and tourism technology 2011-10, Vol.2 (3), p.204-215
Hauptverfasser:	Day, Jonathon, Ward, Liz, Choi, Suh-hee, Zhao, Chen (Zara)
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Cost control Data warehouses Demand curves Electronic commerce Information sources Internet Inventory Market segments Music Music industry Niche marketing Retail stores Social networks Social research Studies Tourism Transportation services Travel Websites Zipf's Law
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