Facebook versus television: Advertising value perceptions among females

Purpose - The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising.Design methodology approach - An online questionnaire was fielded among students from three major...

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Veröffentlicht in:	Journal of research in interactive marketing 2012-01, Vol.6 (3), p.164-179
Hauptverfasser:	Logan, Kelty, Bright, Laura F, Gangadharbatla, Harsha
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising agencies Advertising expenditures Audiences Consumers Credibility Females Fernsehen Frau Internet Irritation Konsument Marketing Mathematical models Media Netzwerk Online Online advertising Perception Social networks Social research Student Students Studies Television Television advertising USA Verhalten Werbung Wirkung
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