Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context

Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context

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Veröffentlicht in:Journal of research in marketing and entrepreneurship 2011-10, Vol.13 (2), p.146-160
Hauptverfasser: Deacon, Jonathan H., Harris, Jackie
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Sprache:eng
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creator Deacon, Jonathan H.
Harris, Jackie
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doi_str_mv 10.1108/14715201111176435
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title Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context
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