Drowned out? Rethinking corporate reputation management for the Internet

The Internet has radically altered the dynamics of corporate reputation formation and management. In the growing hubbub of consumer, media and activist dissection of corporate behaviour, companies are finding it increasingly difficult to make their voices heard. By creating newly accessible channels...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of communication management (London, England) England), 2001-04, Vol.5 (2), p.170-178
Hauptverfasser:	Bunting, Mark, Lipski, Roy
Format:	Artikel
Sprache:	eng
Schlagworte:	Activism Audiences Business communications Communication Consumers Corporate reputation Geography Internet access Internet communications Online presence management Perceptions Reputation management Stakeholder relations Stakeholders Websites
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!