Improving the performance of hospitality firms

The aim of this article is to identify company characteristics which are linked to improved performance in hospitality firms. It compares the levels of market orientation and other company characteristics, including corporate culture, innovation procedures, use of information technology and ethical...

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Veröffentlicht in:	International journal of contemporary hospitality management 2000-06, Vol.12 (3), p.149-155
Hauptverfasser:	Gray, Brendan J, Matear, Sheelagh M, Matheson, Philip K
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Codes Company performance Comparative studies Competition Competitive advantage Corporate culture Corporate image Correlation analysis Customer services Ethics Hospitality Hospitality industry Information technology Internet Market orientation Marketing Polls & surveys Product development Questionnaires Social responsibility
Online-Zugang:	Volltext
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