Breaking the myths on emerging consumers in retailing

Purpose - The research objective was to understand what low-income or emerging consumers living in the Latin American region understand as value when considering retail offerings.Design methodology approach - The methodology employed for primary research was qualitative. Six of the major markets wer...

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Veröffentlicht in:International journal of retail & distribution management 2006-09, Vol.34 (9), p.674-687
Hauptverfasser: D'Andrea, Guillermo, Ring, Larry J, Lopez Aleman, Belen, Stengel, Alejandro
Format: Artikel
Sprache:eng
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