Breaking the myths on emerging consumers in retailing
Purpose - The research objective was to understand what low-income or emerging consumers living in the Latin American region understand as value when considering retail offerings.Design methodology approach - The methodology employed for primary research was qualitative. Six of the major markets wer...
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Veröffentlicht in: | International journal of retail & distribution management 2006-09, Vol.34 (9), p.674-687 |
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Format: | Artikel |
Sprache: | eng |
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