Fashion retailers rolling out across multi-cultural Europe

Purpose - Many retailers are expanding throughout Europe, while it is well-known that large differences still exist between the European countries. This paper aims to explore to what extent the historical expansion sequence patterns of retailers operating across Europe are driven by cultural factors...

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Veröffentlicht in:	International journal of retail & distribution management 2006-01, Vol.34 (8), p.645-657
Hauptverfasser:	Waarts, Eric, van Everdingen, Yvonne M
Format:	Artikel
Sprache:	eng
Schlagworte:	Cultural values Culture Fashion Geography Globalization International markets Market entry Multiculturalism & pluralism Retail stores Retailing industry Statistical analysis
Online-Zugang:	Volltext
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