Does service-dominant design result in a better service system?

Purpose - Few empirical studies have been conducted to explore the mechanisms and drivers of service exchange and value co-creation. In particular, no study has compared a service system design informed by service-dominant logic (SDL) with a service system design informed by goods-dominant logic (GD...

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Veröffentlicht in:	International journal of service industry management 2011-01, Vol.22 (4), p.540-556
Hauptverfasser:	Edvardsson, Bo, Ng, Gloria, Zhi Min, Choo, Firth, Robert, Yi, Ding
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behaviour Customer services Design Experiments Goods-dominant logic Literature reviews Service industries Service system design Service-dominant logic Studies Systems design Value co-creation Value creation
Online-Zugang:	Volltext
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