Protection for profiting from collaborative service innovation

Purpose - Profiting from service innovations can be challenging. It is not only a question of pricing and marketing the services appropriately, but also of keeping competitors from imitating them. The purpose of this paper is to discuss how service innovation differs from technology product innovati...

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Veröffentlicht in:International journal of service industry management 2010-03, Vol.21 (1), p.6-24
Hauptverfasser: Hurmelinna-Laukkanen, Pia, Ritala, Paavo
Format: Artikel
Sprache:eng
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