The innovation challenges of proactive cannibalisation and discontinuous technology

Innovation is central to modern competition and yet many executives are wary of the risks of cannibalisation of their existing product and service sales through inappropriate innovation. However, the impact of discontinuous technological change is fundamental, and the risks to established companies...

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Veröffentlicht in:	European business review 2002-08, Vol.14 (4), p.257-267
Hauptverfasser:	Cravens, David W., Piercy, Nigel F., Low, George S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitive advantage Executives Innovations Organization theory Product development Product innovation Strategic evaluation Strategic planning Technological change
Online-Zugang:	Volltext
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