The Role of Buyer Sophistication in Competitive Bidding

The competitive bidding process is the method by which firms efficiently and effectively make purchases for necessary goods and services at a desired level of quality. Those firms with managers who understand the competitive bid process and are sufficiently sophisticated with regard to its implement...

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Bibliographische Detailangaben
Veröffentlicht in:	The Journal of business & industrial marketing 1994-03, Vol.9 (1), p.51-59
Hauptverfasser:	Green, Ronald F., Zimmerer, Thomas W., Steadman, Mark E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Air pollution Bids Buyers Competition Competitive advantage Competitive tendering Decision making Implications Industrial markets Managed competition Mapping Marketing Negotiating Pollution control Purchase orders Purchasing agents Selling Specifications Studies Variables
Online-Zugang:	Volltext
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