Financial service firms' entry-mode choice and cultural diversity: Spanish companies in Latin America
Emerging markets in newly industrialised countries have caught the attention of managers of manufacturing companies facing heavy domestic and global pressure. Key barriers to the effective management of international manufacturing operations need to be identified. The same applies to the management...
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| Veröffentlicht in: | International journal of bank marketing 2003-06, Vol.21 (3), p.109-121 |
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| container_end_page | 121 |
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| container_issue | 3 |
| container_start_page | 109 |
| container_title | International journal of bank marketing |
| container_volume | 21 |
| creator | José Álavarez-Gil, María Cardone-Riportella, Clara Lado-Cousté, Nora Samartín-Sáenz, Margarita |
| description | Emerging markets in newly industrialised countries have caught the attention of managers of manufacturing companies facing heavy domestic and global pressure. Key barriers to the effective management of international manufacturing operations need to be identified. The same applies to the management of international service operations. The share of services in international trade, the amount of foreign direct investments made and the number of multinational service-sector enterprises has been increasing rapidly in the last two decades. Existing studies on service internationalisation apply a fairly broad theoretical base. This paper contributes by examining the internationalisation behaviour of Spanish financial service-sector companies in Latin America to find out if general internationalisation patterns are applicable or if the manufacturing sector influences their internationalisation behaviour. |
| doi_str_mv | 10.1108/02652320310469494 |
| format | Article |
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| identifier | ISSN: 0265-2323 |
| ispartof | International journal of bank marketing, 2003-06, Vol.21 (3), p.109-121 |
| issn | 0265-2323 1758-5937 |
| language | eng |
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| source | Emerald Insight |
| subjects | Bank marketing Business services Competition Emerging markets Financial services Foreign investment Globalization Host country International banking International markets Liberalization Manufacturing Market entry Multiculturalism & pluralism Multinational corporations Operations management Portfolio investments Regulation of financial institutions Securities markets Statistical analysis Strategic management Studies |
| title | Financial service firms' entry-mode choice and cultural diversity: Spanish companies in Latin America |
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