International market selection and segmentation: a two-stage model

Purpose - The purpose of this paper is to present a two-stage international market selection and segmentation model addressed to help decision makers such as foreign institutions and market-seeking multinational enterprises (MNEs) identify and select the most suitable European countries and groups o...

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Veröffentlicht in:	International marketing review 2011-05, Vol.28 (3), p.267-290
Hauptverfasser:	Gaston-Breton, Charlotte, Martín Martín, Oscar
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behaviour Consumers Decision making European Union International markets Market segmentation Market strategy Marketing Multinational companies Multinational corporations Public policy SAMHÄLLSVETENSKAP SOCIAL SCIENCES Target markets
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