e-Marketing Ireland: cashing in on green dots

Purpose - The purpose of this paper is to analyze an integrated marketing model that includes operations in the real and virtual worlds.Design methodology approach - The authors selected a marketing campaign conducted by a real world enterprise (Tourism Dublin) and examined the virtual world busines...

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Veröffentlicht in:	Marketing intelligence & planning 2012-09, Vol.30 (6), p.625-633
Hauptverfasser:	Halvorson, Wade, Bal, Anjali, Pitt, Leyland, Parent, Michael
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Business models Fees & charges Integrated marketing Marketing Profits Software Studies Tourism Virtual communities
Online-Zugang:	Volltext
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