Strategy types of service firms: evidence from Greece

Purpose - The purpose of this study is to empirically examine different types of service firms, featuring strategy orientations and the performance of different emphases.Design methodology approach - To answer the questions the paper raises, data of 80 Greek firms of the services sector are analysed...

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Veröffentlicht in:	Management decision 2010-08, Vol.48 (7), p.1033-1047
1. Verfasser:	Salavou, Helen
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis of variance Cluster analysis Competition Competitive advantage European Monetary Union Greece Hypotheses Manufacturing Marketing Service industries Strategic management Strategic planning Studies
Online-Zugang:	Volltext
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