Promotional games increase consumer conversion rates and spending

Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how individual differences induce game participation, little is known about post-winning decision making or its underlying processes. This study offers f...

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Veröffentlicht in:	The Journal of consumer research 2020-06, Vol.47 (1), p.79-99
1. Verfasser:	Hock, Stefan J
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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