Smiling Signals Intrinsic Motivation

Abstract The nature of a person’s motivation (whether it is intrinsic or extrinsic) is a key predictor of how committed they are to a task, and hence how well they are likely to perform at it. However, it is difficult to reliably communicate and make inferences about such fine nuances regarding anot...

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Veröffentlicht in:The Journal of consumer research 2020-02, Vol.46 (5), p.915-935
Hauptverfasser: Cheng, Yimin, Mukhopadhyay, Anirban, Williams, Patti
Format: Artikel
Sprache:eng
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