Deception Memory: When Will Consumers Remember Their Lies?
Abstract Consumers tell many lies. While engaging in deception can provide a variety of benefits, a potential danger when lying is that the consumer may subsequently forget aspects of the lie told. To ensure the deception is not inadvertently revealed later, the consumer must remember the content of...
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| Veröffentlicht in: | The Journal of consumer research 2019-06, Vol.46 (1), p.180-199 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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